We provide effective content and copywriting services.
We provide effective content and copywriting services to businesses at all stages of growth. We also support web design, web developers and other creative agencies allowing them both to focus on what they do well, while we write compelling content.
We are based in Cornwall but operate with clients around the world.
We craft content that informs engages and converts.
To create effective content that not only engages but is technically SEO friendly is a necessity for enhancing the quality and usefulness of any page. All pages of your business website should have interesting and informative content to achieve the best rankings. In the optimisation of your website, blog and social media posts, the creation and publishing of high-quality content are vital to search engine optimisation. Every single SEO method involves the utilisation of unique and purpose-based content. We help you with effective content and copywriting services that are effective.
With only seconds to capture customer attention and convince them to stay to read what you have to say you have to have a mix of ‘technical’ content displayed with a compelling introduction, effective pitch, and a convincing call to action.
Choosing a professional content writing agency or copywriting agency can make all the difference in differentiating your brand and helping make it a success. Writing winning content, whether it is an online presence, articles, blog or social media campaign is not easy and that is why businesses or organisations choose us to do the content writing and copywriting, which allows them to do what they are good at.
Ready for growth with the help of a friendly Content and Copywriting services Expert?
Whether you are a start-up or established and looking to scale we will work in partnership with you to develop content and copywriting that will give you a competitive edge.
SEO Optimised Content
Websites with the best SEO are chosen by search engine bots. Optimising content is making sure written copy can be identified and found by search engines.
These online machines use text on your website to improve search engine optimisation or SEO. Failure to take advantage of basic SEO principles makes converting leads into customers slow and expensive. The proper application of SEO optimised content means you can spend less time on other forms of marketing (often more expensive) and save a whole lot more money.
SEO copywriting services can be utilised by businesses to fulfil many different marketing roles. Copywriting techniques are therefore flexible and can be adapted to meet a variety of business goals. Employing a copywriting agency can yield long-term benefits for your brand, culminating in increased reach, authority, and sales.
Copywriting is the creation of text, most often as part of marketing or advertising content. When you see the term ‘copy’ on its own, it simply refers to the text itself.
Copywriting is typically done by a professional writer and tailored to the business or brand that is employing their services. Copywriting agencies provide comprehensive SEO copywriting services for brands looking to produce large amounts of content.
While copywriting and content writing are similar, they differ slightly in their application. Copywriting refers to written marketing material that promotes businesses, products, and services. Essentially, it involves writing with the intention of boosting commercial impact. Content writing services primarily focus on sharing information for a target audience with less emphasis on commercial impact and more emphasis on value and engagement.
A good story is informational, engaging, and moving. You need a good story that will tap into the emotions of your audience and resonate with them.
It can inform your customers about your products and services, engage them with your company, and move them to take action. It balances facts and emotions, stories are a unique way to connect with your customers.
We like to class social media posts and content in this category as it is commonly looking for this response and the differentiation it can provide .
Technical writing involves relaying complex information and simplifying difficult ideas into the easy-to-understand copy. Technical copywriting aims to inform and educate the target audience on a particular topic, process, or case.
The various forms of technical writing include case studies, business reports, technical brochures, user manuals, product catalogues, and white papers. Apart from these traditional formats, how-to videos, tutorials and other knowledge-based videos, and podcasts also fall under technical content.
it allows businesses to delve deeper into relevant subjects and offer valuable content to their customer base. It shows your expertise and command over industry affairs. Technical writing can undoubtedly position you as a credible source of information and a true thought leader.
Proofreading and Editing
A second eye or perspective before sending out a good copy is always important to maintain consistent standards. Proofreading is a surface-level look and final check done on a document. The proofreader identifies misspellings, incorrect punctuation, and every kind of inconsistency. This ensures every piece of copy that comes from your business is in line with the hard-earned brand reputation.
Editing takes a deep and detailed look at your copy and corrects issues such as sentence construction, tone, and language clarity. A thorough editing procedure moulds texts into easily readable, clear, and enjoyable content. Editors analyse and adapt writing to paint a clear picture or provide easy-to-follow direction or information.
Here are a few of our clients.
Zamsoe Jewellery Designer, Manufacturer and Retailer.
Zamsoe designs make and sell exciting design-led jewellery targeted at the gift market.
Their jewellery is designed to represent the personality of the recipient. As well as an exciting range of jewellery for men and women, Zamsoe is introducing other inspiring ranges of designs at price points to suit everyone’s budget.
As one of the fastest-growing jewellery eCommerce stores in the UK, we have worked in partnership with Zamsoe from the start and helped deliver a visually striking brand that sells.
Clara is a Designer Maker Based in Cornwall.
Inspired and heartened by the increase of small designers and manufacturers making high-quality goods in the UK.
Here at Clara, they are proud of their carefully designed and made collections of women’s and children’s clothing, accessories and fun sewing kits. They use natural fabrics such as cotton, linen, viscose, and wool and are mindful of a slower more natural pace of life for us all.
The Planning and Environment Studio (PES) provides professional town planning and environmental planning services across the United Kingdom.
Friendly, professional advice for anyone in need of support regarding a personal planning issue, including feasibility and development assessments, making a planning application or helping objecting to proposals.
PES also has extensive experience in a broad spectrum of planning processes – particularly in relation to Planning Policy and Development Management practice. Our insight and knowledge gained through diverse public and private sector work underpin the delivery of effective and informed support to clients across the public sector.
As a professional Chartered service, they needed a web presence to target their customers and translate their professionalism but at the same time differentiate themselves as a modern planning consultancy.
Coaches Across Continents
As the global leader in using Purposeful Play and Education Outside the Classroom to address the UN SDGs and UN Convention on the Rights of the Child.
Our two brands work at all levels, from advising governments and creating corporate social purpose to advancing community organizations, developing coaches, and educating young people.
14 years Creating Legacies of Social Change. Recognized with 29 major global awards and we have been there from the start helping with all their brand digital-first strategies.
Why we are different
We bring to you a rare mix of creative and technical knowledge to our content writing services, we offer you bright new ideas and deliver custom solutions for Growing Businesses. We are content and copywriting experts.
Founded in 2005, we have used and developed projects to meet the needs of brands small or large.
Years of experience mean that project delivery processes produce problem-solving and revenue-driving content writing solutions for our clients.
We address the problems our clients face;
- Competition is fierce – 83 million blog articles are published every month. The average first-page result on Google contains 1,890 words.
- Relevance is poor – Most content is created on notions of the target audience, rather than objective data.
- Performance is subpar – 5% of content drives 90% of online engagement.
- Production is lacking – Brands struggle with efficiency, ideation, time and budget issues when it comes to content creation.