12 Effective Rules to Better Copywriting.

You will find below the 12 effective rules to better copywriting.  

Copywriting is surprisingly difficult but there are some things you can follow to help it become more effective. Writing good copy establishes trust, and authority, builds relationships, and gets people talking, sharing, and buying.


The Importance of Headline Writing.

Start with the headline. This is where you should spend 70% of your time and make it:

  • Useful
  • Urgent
  • Unique
  • Ultra-Specific

Use common spelling

Flourishes and variations of common words distract your readers and result in a loss of engagement.

Avoid hyperbole and fancy words

Tone down your language.  Avoid big words that make you sound like you’re trying too hard to sound smart or important.

Put the reader first

It is our job as copywriters to tap into the hopes, dreams, and fears of our audience and this requires research and the magic of the word “you.”

Write in a natural way

You must speak the language of your audience, and do it in a way that conveys you are a real person, with a genuine interest in offering your help and expertise.  We all want prospects to know, like, and trust you. Know your audience inside and out.

Work from an outline

Outline the goals you’d like to accomplish.

Write with nouns and verbs

Concise and specific copy moves the prospect along, but adjectives and adverbs are just filler.

Revise and rewrite

Even if you are a lousy copywriter, try to be a good editor.

Do not overwrite

Aim for clarity as overwriting is a symptom of underthinking. 

Do not overstate

Superlatives have the power to wreck your copy and risk losing the trust of your audience.

Be clear

Edit and edit and edit – leave a while then edit again 

Simplify your language

Make every word tell and delete the words that are meaningless.

Rules are meant to be broken, and every writer has their own unique point of view and voice there may be more rules out there but we have found that by applying these we seem to do right by our clients.


You can of course just leave the copywriting to the copywriting professionals. We would love to work with you on projects or pieces of work large or small. Have a look at one of our clients here.

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