Building a Digital Brand That Lasts

Building a Digital Brand That Lasts

Knowing the answer to what makes a brand last is what separates sustainable success from eventual obscurity. Almost every company devotes significant resources to define their brand. But few question how to protect it. Historically, brands have risen and fallen in...
The Corporate Brand Identity Model.

The Corporate Brand Identity Model.

A corporation’s identity is made up of nine interrelated components. By examining each one and how it relates to the others, an organization can build a stronger brand. EXTERNALVALUE PROPOSITIONWhat are our key offerings, and how do we want them to appeal to customers...

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