Selling Through Storytelling and How to Craft a Compelling Brand Story

What is a brand story? Before we talk about brand storytelling, we should talk about brand—a term that often gets confused with “branding.” “Brand is so much bigger than a logo or a guideline document,” “Brand elicits a feeling.” Seth Godin’s definition of brand describes it as “a set of expectations, memories, stories and relationships… Continue reading Selling Through Storytelling and How to Craft a Compelling Brand Story