Copywriting for Accountants No.1 Top Tips to Write Effective Copy.

Copywriting for Accountants No.1 Top Tips to Write Effective Copy.

Copywriting for Accountants No.1 Top Tips to Write Effective Copy. Let’s face it, copy is everywhere and as an accountant, your primary skills are not writing copy, copywriting or producing SEO, or engaging digital content. From websites to print advertising and from blog posts to newsletters, content is one of the key tools you as an accountant can use to reach and engage with your clients and generate sales.  What can your firm or practice do to stand out from the crowd and make sure that the copy you use appeals to and engages with your target audience?

Copywriting for accountants isn’t an exact science but there are guidelines that you can use to your advantage and improve your results.

  • Set an appropriate tone of voice.
  • Ditch any jargon and use plain English that makes sense to your audience.
  • Keep things concise.
  • Think about the length of your sentences and paragraphs and keep them simple.
  • Create a connection with your client readers.
  • Come up with a strong to the point headline.
  • Always remember the purpose of what you are writing and what your objectives are.
  • Use clear calls to action.
  • Think about the flow of your writing.
  • Remember the power of editing, reviewing and editing.

1. Set an appropriate tone of voice

It’s important to establish a clear tone of voice when writing copy for your firm. Think about what your business offers, its specialism and the type of clients you want. Is it a formal tone of voice that suits your audience? Or would a more laid-back tone be more applicable? Perhaps it’s something else?  Once you’ve found a tone of voice that works, use it everywhere for consistency. This will be more professional and makes your company feel like it has a unified voice.

2. Ditch any jargon and use plain English that makes sense to your audience.

Don’t overcomplicate your copy and make it difficult for your audience to follow. Copywriting for Accountants and accountancy jargon is likely to turn readers off and leave them feeling like your content isn’t right for them. But don’t patronise clients by oversimplifying. Find a balance so your copy is interesting and informative without being too complicated.

3. Keep it concise

Clients are busy people and don’t spend too much of their time available so want their information quickly. So you have seconds to convince someone to continue reading. Get straight to the point of what your copy is about, make sure you’re offering quality over quantity and don’t add extra words for the sake of it if they don’t offer anything valuable to the client reader.

4. Think about the length of your sentences and paragraphs

Write so all of your sentences make sense and have a rhythm to them.

5. Create a connection with your client readers

Consider what you can do to make your copy more relevant and engaging to your clients. Start by making sure to use words like ‘you’ and ‘your’ in your copy so you’re speaking directly to the client. This will make them feel like they’re a part of what you’re writing and that it’s more personal to them. Aside from that, think about what else is likely to make a reader feel more involved in what you’re saying. Highlight the benefits or reasons why they should be interested in your services and how they can solve client problems.

6. Come up with a strong to the point headline

Draw readers in immediately with a strong and clear headline that is catchy and mean something to the reader. Tell client readers what to expect if they read on and how they will benefit from it.

7. Always remember the purpose of what you are writing and what your objectives are.
Use clear calls to action.

It’s worth spending some time figuring out what goal you want to achieve with your copywriting for accountants. Is the aim to build awareness for your firm’s services? Do you want to encourage clients to purchase? Is the goal to increase leads? Once you have a defined goal in mind keep checking as you go so your copy doesn’t go too far off course and remains focused.

8. Use clear calls to action

If you don’t ask for a response or action you may not get it. So always use a clear call to action.

9. Think about the flow of your writing

Make your writing as seamless as possible, think about the order of the points you are making. Dedicate some time to the structure of your copy to ensure that it feels like a natural journey for the client reader. For long-form pieces of copy, consider breaking the text up into sections with sub-headings to make it more manageable and reader-friendly.

10. Remember the power of editing, reviewing and editing.

Nothing is going to be perfect the first time around so when you’ve written the first draft, look back through it to edit to ensure the final version is as polished as possible. Read this Accountancy Age Article on Copywriting

Copywriting for accountants is never simple but by writing more, you’ll discover what is most effective for you and what your clients engage with. If you do your copywriting in-house and have the time to do it then you will already have a structure. If you want to take your copywriting to the next level, engage further with clients and get clients to contact you then please consider using us as your professional copywriter. We have many years of experience writing for professional service firms and understand the challenges. Spend your time with clients and let us take the task of copywriting, it’s what we do best.

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