12 Tips on Writing Blog Posts That Rank on Google

SEO Writing: 12 Tips on Writing Blog Posts That Rank on Google. It can be really frustrating when you spend hours upon hours researching what to post on your blog and then after all that effort it does not rank as well as you hoped on Google. There is an obvious answer to this and that’s to use Your Voice to do your content writing with your SEO in mind you can then get on with what you do best in your business, but you can do it yourself and here this blog post SEO Writing: 12 Tips on Writing Blog Posts That Rank on Google will give you all the tools you need.

Marketing is always aiming to write content that will rank highly on Google or other search engines, and SEO is the bridge that will help you get there, but how do you go about incorporating that into your content?

SEO writing is the process of writing content to rank on the first page of search engines like Google. It involves researching keywords, writing the best quality content that matches user intent, and optimising your headers for easy page crawling.
If your website is not on the first page, there’s little chance customers will find your website organically and therefore resulting in small levels of traffic.

SEO Writing: 12 Tips on Writing Blog Posts That Rank on Google

  1. Use headings well.
    Headers help the web crawlers understand your blog post and the sections within it.
    H1, H2s, H3s, H4s break down the subtopics within the piece.
    Subheaders should reflect the content in the body and include high-intent keywords. Use the right keywords, meaning the ones your target audience is using.
  2. Optimize your content for featured snippets.
    Featured snippets on Google are the most direct answers to search queries. To earn a featured snippet on Google, you’ll need to answer the question thoroughly and succinctly.
  1. Write for humans, not search engines.
    The best way for you to improve your chances of ranking is by writing good-quality blog posts.
  2. Include keywords in your meta description.
    Meta descriptions are another area Google crawls to determine search rankings. Meta descriptions are the one to three sentence descriptions, you’ll find underneath the title of a result
    • Keep it short.
    • Use one to two keywords.
    • Make it compelling.
    • Most content management systems (CMS) have meta description boxes built-in, so you likely won’t have to look far to use the function.
  1. Add alt text to images.
    Alt text describes what’s happening in the photo and it helps Google (as well as those who are visually impaired) understand why the photo is in your post.
     
  2. You Must Start with keyword research.
    If you want to cut through SERP noise and outrank your competitors, you need to target the specific keywords and phrases your potential customers are searching for.
    Start with a keyword research tool. Sites like Ahrefs and Google Keyword Planner give you details on what users are searching for and how popular those queries are. We can help you do this!
  1. Do Not keyword stuff.
    Focus on one or two keywords to make the description natural
  2. Link to high-authority websites.
  3. Aim for scannable, longer posts.
    Ideal lengths are between 2,100 and 2,400 words.
  4. Link to other posts on your site.
  5. Compress images for fast page load speed.
  6. Design a link-building strategy.

Remember that content is SO important and it takes time to do it correctly. If you have the time to learn the craft that’s great but why not let Your Voice do all your content and copywriting – we do it for a living! have a look at Clara.

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