If we were to summarise what we are as brand consultants we would say that our approach is agile, flexible, adaptable and specialised – we focus on what we do well and bring in other ’experts’ as needed in order to provide best in class service and outcomes.
We will support your brand, by developing an understanding your business, clarifying your goals and objectives, and communicating this in the right way to the right audience. From our research we will help provide a strategy to grow your brand and provide you with the right toolkit to embed your brand purpose, values, promises.
You may be a start up organisation, a growing organisation or an established organisation and each will have its own challenges and budgets. You may choose to work with us on a particular part of the branding process but whatever your needs are we can provide an innovative solution.
Our culture is built around doing things differently in order to bring new approaches and creative innovation. We were working remotely before Covid and now have an established model to make this work for our clients.
So what do we do?
How to set your direction
Diagnosis, measurement, insight
We identify opportunities you can uniquely own by analysing your business, your market, and cultural shifts in the world.
Purpose, positioning, proposition
We define you: why you exist, what makes you unique and what you’re here to do in a compelling and differentiating way.
Brand and portfolio architecture
We create names that make you stand out and design systems to help customers navigate your offer.
Innovation and customer experience
We help you create products and services, and the whole customer experience, giving new and better ways for people to engage with you.
We support you in building the case for the change ahead at all levels and design ways to bring both influencers and challengers on the journey.
How to reinvent your presence
We activate your purpose and proposition with the fundamental creative building blocks all brands need: from logo and colour palette through to typography and imagery.
We’ll help you translate the essence of your identity into a practical and intuitive interface, so that it’s easy to navigate and thrive in the digital space.
Verbal identity and messaging
Words are powerful, so we make sure you have a distinctive tone of voice and messaging that’s right for your brand.
Launch and activation
We design the experience and the events of your launch, internally and externally, and help you keep momentum post-launch.
How to realise your transformation
Culture and employee experience
We help define your future organisation: its values, what it offers employees, and what it should feel like to work for you.
We help your people understand what needs to change, through communication, activation and change champion programmes.
We help your people learn how to do things differently, through online social learning, face-to-face workshops and mentoring.
Toolkits, guidelines and metrics
We equip your people with the practical tools they need to make change happen, and to measure progress.
We raise the performance of marketing departments, by redefining their mandate, structure and operations.