You may have heard of digital transformation, digitalisation, digital disruption but what does it mean? We encounter it in our brand marketing every day with clients and our own business. Things are happening faster and larger scales, and no doubt your organisation has or is encountering this. It’s no surprise that a significant advancement in… Continue reading Digital transformation, digitalisation, digital disruption but what does it mean?
What is the meaning of Innovation for your business? For a manager, innovation should be defined as developing and delivering products or services that offer benefits which customers perceive as new and superior. Opportunities for innovation are created by environmental changes which generate new customer needs or make possible better solutions to current needs. The… Continue reading The Meaning of Innovation!