Good Strategy is it Luck, Genius or Planning

Good strategy is it luck, genius or planning? The most important reason for strategic market planning is to force managers to ask the right questions. General Eisenhower is said to have remarked, “plans are nothing, planning is everything” This is true especially for marketing where outcomes will rarely turn out as planned.  The real value of… Continue reading Good Strategy is it Luck, Genius or Planning

Strategic Marketing for Service Organisations

How do you market a service organisation? The service sector is the largest and most rapidly growing part of the modern economy. Even in the manufacturing sector most of the new jobs are ‘service’ jobs – research and development, marketing, information technology etc. rather than ‘making things’. The basic principle of marketing all apply in… Continue reading Strategic Marketing for Service Organisations