strategy

The Meaning of Innovation!

10 June 20143 November 2020
by Steve Wanless - MBA

What is the meaning of Innovation for your business? For a manager, innovation should be defined as developing and delivering products or services that offer benefits which customers perceive as new and superior. Opportunities for… Read More »The Meaning of Innovation!

Marketing Strategy for Service Organisations

Strategic Marketing for Service Organisations

8 May 20143 November 2020
by Steve Wanless - MBA

How do you market a service organisation? The service sector is the largest and most rapidly growing part of the modern economy. Even in the manufacturing sector most of the new jobs are ‘service’ jobs… Read More »Strategic Marketing for Service Organisations