The best ecommerce platforms for 2022

The best eCommerce platforms for 2022

The best eCommerce platform comes down to your unique business model and growth plan. Here’s an overview of some of the best eCommerce platforms for 2022 to help you evaluate the best option for your business:

1. Shopify

Shopify ecommerce platform homepage
  • Price: Basic Shopify: $29.99/month; Shopify: $79/month; Advanced Shopify: $299/month; 10% discount on annual plans and 20% on biennial plans when paid upfront
  • Free trial length: 14 days
  • Customer support options: Callback phone support; email support; support provided in 19 languages; community forum; support content
  • Integrated sales channels: Facebook, Instagram, Google, Walmart Marketplace, eBay, and Amazon
  • Mobile app features: Suite of mobile tools to fully manage your online business
  • POS: Yes

Shopify is, arguably, the best software-as-a-service (SaaS) platform for eCommerce. Our robust platform comes with complementary tools and features for multi-channel selling and dropshipping, so you can sell directly through your website, at your retail store, on social media and third-party marketplaces, and everywhere in between. Choose from over 100 paid and free themes to get your store up and running fast with zero learning curve.

Plus, Shopify handles all aspects of your business—you can use our best-in-class suite of business tools to build a complete business command centre. Shop Pay handles payment processing with low transaction fees, Shopify POS administers in-person sales, and Shopify Fulfillment can help you get products into customers’ hands. It also offers unlimited bandwidth and online storage, so you don’t need to pay more as you get more traffic and grow your business.

Those are just a few of the many powerful apps that work together seamlessly as part of the Shopify ecosystem. You can also tap into our extensive library of third-party apps that can extend your experience with Shopify even further. Shopify also offers a free email marketing service, abandoned cart recovery, search engine optimization, and more native tools for business owners.

Shopify’s mobile app offers almost complete parity to manage your business online or on your mobile device, with everything from fulfilling orders on mobile to adding products, real-time sales and inventory updates, and more.

Shopify mobile

With all of these powerful features, you can set up your business with little technical know-how and budget and scale to an international online brand without changing platforms along the way.

2. Wix

Wix homepage
  • Price: Business Basic: $23/month; Business Unlimited: $27/month; Business VIP: $49/month
  • Free trial length: No free trial
  • Customer support options: Callback service available 24/7
  • Integrated sales channels: Facebook and Instagram require third-party app Ecwid
  • Mobile app features: The ability to manage your website, though lacks key business tools like inventory management; requires a separate app to use mobile POS
  • Point-of-sale: Yes

Wix is a user-friendly drag-and-drop website builder that offers customizable templates, web hosting, and domain name registration. You can build a basic website for free, but you’ll have to upgrade to a paid plan to use Wix’s eCommerce features.

As far as eCommerce functionality goes, Wix has a few helpful tools. The platform lets merchants track orders, accept online payments, sell products on multiple channels, and create abandoned cart campaigns.

However, it lacks certain features that are imperative for product-based businesses in particular. Shortcomings include the absence of low stock alerts and other key inventory management features. If you have more than 10 or so products, you’ll want a platform with more robust inventory tracking tools. Plus, you need to use a third-party app for social commerce integrations.

3. BigCommerce

  • Price: Standard: $29.95/month; Plus: $79.95/month, or $71.95/month when paid annually; Pro: $299.95/month, or $269.96/month when paid annually; Enterprise custom pricing
  • Free trial length: 15 days
  • Customer support options: 24/7 technical support via phone, email, or chat
  • Integrated sales channels: Google Shopping, Facebook, price comparison engines, eBay, Amazon, Walmart, Etsy, and Instagram
  • Mobile app features: View analytics, update orders, manage inventory and products, and search for customers; some features are Android-only
  • Point-of-sale: Yes

BigCommerce is an eCommerce platform well-suited to enterprise-level software companies. Like Shopify and Wix, BigCommerce offers web hosting and lots of customization options. However, you can’t register your domain name through BigCommerce, so you’ll need to purchase and register elsewhere and port it over.

Valuable features include international selling, SEO tools, and multichannel selling on social and third-party marketplaces. However, with these powerful features also comes complexity.

Lack of flexibility and ease of use were major factors in Grace & Lace’s decision to migrate from the platform. It moved over to Shopify Plus, Shopify’s enterprise solution, to take advantage of more than just the eCommerce platform—the brand quickly reaped the benefits of having an entire ecosystem of business tools from Shopify.

Bigcommerce to Shopify website example

4. Magento Commerce

Magento commerce
  • Price: Custom pricing only
  • Free trial length: No free trial
  • Customer support options: Phone support and online help centre/technical support resources are available
  • Integrated sales channels: Amazon
  • Mobile app features: n/a
  • Point-of-sale: Third-party extensions available

Magento is a non-hosted eCommerce platform made for developers who want a powerful, flexible system they can customize. And while this offers many benefits for brands that want a completely tailored platform, it also presents a lot of hurdles in the form of complexity and cost. You need advanced coding and development skills to build out and manage the entire infrastructure yourself.

Magento also lacks the tools to create a seamless multichannel strategy. There’s no easy way to turn on social commerce or marketplace selling with Magento, and the same rings true for foreign currencies. So if going global is in your plans, Magento may not be the best eCommerce platform for you.

Ecommerce site maintained its complex Magento site with thousands of products, tons of integrations, and solid SEO—despite its poor UX. Magento was limiting and too complex, so migrated to Shopify. Conversions increased by 40% and its success soon pushed it to upgrade to Shopify Plus to take advantage of even more features.

Ecommerce website example

5. WooCommerce

  • Price: Average monthly fee is up to $30; WooCommerce estimates costs to be $120/year for hosting; $15/year for domain name registration; up to $100/year for your site theme; up to $108/year for shipping; 2.9% plus $0.30 per sale; up to $348/year for marketing and communications; up to $79/year for SEO; up to $65/year for SSL certificate
  • Free trial length: None, but offers a 30-day money-back guarantee
  • Customer support options: Only available via live chat or email; no support offered for third-party apps and plug-ins
  • Integrated sales channels: Google Shopping, Etsy, eBay, Facebook, Amazon, Pinterest, and Walmart; integrations are disjointed
  • Mobile app features: Add products, manage orders, and view analytics
  • Point-of-sale: Native POS available

WooCommerce is especially familiar to those who know WordPress, as it’s essentially an add-on to the popular blogging platform. WordPress is traditionally for content-driven websites, not eCommerce, so WooCommerce is WordPress’s answer to those who want to sell online.

Because WordPress is a content management system (CMS) first and an eCommerce platform second, many of the selling features are simple or rely on adding apps. And while there are plenty of apps and plug-ins you can add to your store, the more you use, the more likely it is you’ll break something. And this isn’t always a risk worth taking, considering limited support options.

Learn more: Monetize your WordPress blog without migrating to an entirely new platform with the Shopify Buy Button. You can embed the button and start selling on your blog starting at only $9/month.

Overall, WooCommerce’s fragility and unreliability make it difficult not only to build an online store but also to maintain it. Plus, it’s not hosted, so you’ll have the added task and cost of managing your website hosting. It also lacks PCI compliance, which puts your business at risk when processing payments.

6. PrestaShop

  • Price: Free
  • Free trial length: No trial
  • Customer support options: Technical support available through paid support plans; support provided via phone, Monday to Friday, 9 a.m. to 6 p.m. (GMT+2); help centre, technical documentation, and community forum available online
  • Integrated sales channels: Amazon, eBay, Etsy, and Facebook
  • Mobile app features: n/a
  • Point-of-sale: Available as add-on modules

PrestaShop is an affordable open-source eCommerce platform that’s great for beginning businesses that have a somewhat technical background. There’s no built-in customer support, and integrations can be hit or miss, so PrestaShop users do a lot of troubleshooting themselves with the help of the community.

Business tools and features include inventory tracking, online shopping cart, international selling, and analytics reporting. You also have lots of control over the privacy and security settings on your PrestaShop site.

Overall, maintaining your eCommerce site with PrestaShop can be cumbersome when it comes to third-party hosting, the multitude of unvetted add-ons and modules, and the cumbersome setup.

7. Squarespace

  • Price: Personal: $16/month, or $12/month when paid annually; Business: $26/month, or $18/month when paid annually; Basic Commerce: $30/month, or $26/month when paid annually; Advanced Commerce: $46/month, or $40/month when paid annually; Enterprise pricing also available
  • Free trial length: 14 days, and you can opt for a one-time seven-day trial extension
  • Customer support options: Email available 24/7; live chat available Monday through Friday, 4 a.m. to 8 p.m. ET
  • Integrated sales channels: Shopping Feed extension to sell on Amazon, eBay, Etsy, and Google Actions
  • Mobile app features: Website editing, scan shipping labels, order management, inventory management, and customer communication
  • POS: Available via mobile app

The next website builder with an eCommerce platform option is Squarespace. Like Wix, Squarespace uses drag-and-drop functionality, which requires little technical know-how. Both platforms are primarily website builders, not online selling platforms, so they require a fair amount of tweaking to add eCommerce functionality.

Squarespace requires time and patience to set up if you want to sell online, not to mention there are only two payment integrations, Stripe and PayPal. If you have the budget, you may even outsource it. Once you’ve set up the eCommerce function, Squarespace has decent inventory tracking tools. Higher-tiered plans also come with the ability to sell gift cards or subscription-based products.

If you don’t want to deal with the hassle of the backend in Squarespace to turn your website into a full-blown online store, you can simply add the Shopify Buy Button.

For just $9/month, you can add a small embeddable code to your Squarespace site and leverage Shopify’s advanced eCommerce tools to handle the rest. With them, you get to add an unlimited number of products, use secure checkout with more than 100+ compatible payment gateways, track sales and growth trends, easily integrate orders and shipping, and get global tax and currency support.

8. Big Cartel

Big cartel ecommerce platform
  • Price: 5 products: free; 50 products: $9.99/month; 250 products: $19.99/month; 500 products: $29.99/month
  • Free trial length: None
  • Customer support options: Email available every day, 8 a.m. to 6 p.m. ET
  • Integrated sales channels: n/a
  • Mobile app features: Store analytics, add/edit products, track order shipping, manage discounts, and print packing slips
  • Point-of-sale: Requires third-party integration

Big Cartel is a fully hosted eCommerce platform and website builder that is specifically designed for makers, artists, and crafters—the types of businesses you’d expect to see on Etsy. Big Cartel has customizable templates, domain name registration, and marketing tools.

While you can change the look and feel of your site, Big Cartel limits merchants to five images for each product. Payment and integration options are also limited, so this platform makes it much harder to scale as a multichannel business.

Pricing is based on how many products you sell, so it can get pretty costly as your business and product collections grow.

9. Weebly

  • Price: Free
  • Free trial length: n/a
  • Customer support options: Chat, email, phone
  • Integrated sales channels: n/a
  • Mobile app features: Drag-and-drop builder, order fulfilment, inventory management, payments, analytics
  • Point-of-sale: Integrated Square POS

Weebly is a simple eCommerce website builder owned by Square. It works well if you want a small online store that doesn’t need much upkeep. You don’t need any technical expertise to operate Weebly’s platform, but it offers a very basic online store.

You can build a store on Weebly for free. The trade-off? You can’t use your own domain name or get rid of the in-app ads until you buy a paid eCommerce plan.

10. 3dcart

  • Price: $9.99 per month
  • Free trial length: 15 days
  • Customer support options: 24/7 phone, email, and chat support
  • Integrated sales channels: eBay, Amazon, Facebook
  • Mobile app features: n/a
  • Point-of-sale: Available for purchase

3dcart offers a shopping cart for store owners who want to sell online. The platform doesn’t have extensive features, but you can build a mobile-ready storefront fast. It offers hundreds of out-of-the-box features and templates to create and operate your store. You can also use its API and apps to integrate your 3dcart store with third-party apps.

11. Volusion

  • Price: $29 per month
  • Free trial length: 14 days
  • Customer support options: Self-service help centre
  • Integrated sales channels: n/a
  • Mobile app features: n/a
  • Point-of-sale: Available as an add-on

Volusion is one of the oldest eCommerce platforms around. Launched in 1999, Volusion has helped businesses get online with no frills. You can create the basics, like homepage and product pages, plus, integrate with over 30 payment gateways and sell unlimited products.

There is no free plan. You can also only sell physical products in Volusion. So if you want to sell ebooks or music, you’ll need another eCommerce solution.

Please be aware these prices and functionality are correct at the date of publishing but could change at any time.

Leave a Comment

Your email address will not be published.

Pin It on Pinterest

Scroll to Top