“Digital nomad” sounds like the quintessential dream job: travelling the world armed with little but a laptop and the essentials, making your own schedule in a foreign coffee shop or while sipping cocktails on a… Read More »Becoming a Digital Nomad: Working From Anywhere (And How to Get There)
Thoughts, Views and Insights
Brand Strategy Overview Before you can really dive into your visuals, you need to take a more holistic view of your brand. It’s not just about your fonts, colors, and logo, after all, as important… Read More »How to DIY a Stunning Visual Brand for All Your Online Business
We have some marketing top tips for the independent hotelier. Trying to keep on top of competition while dealing with the issues of attracting new guests and making their stay a fantastic experience plus one… Read More »5 Marketing Top Tips for Independent Hoteliers
You may have heard of digital transformation, digitalisation, digital disruption but what does it mean? We encounter it in our brand marketing every day with clients and our own business. Things are happening faster and… Read More »Digital transformation, digitalisation, digital disruption but what does it mean?
Good strategy is it luck, genius or planning? The most important reason for strategic market planning is to force managers to ask the right questions. General Eisenhower is said to have remarked, “plans are nothing, planning… Read More »Good Strategy is it Luck, Genius or Planning
How do you market a service organisation? The service sector is the largest and most rapidly growing part of the modern economy. Even in the manufacturing sector most of the new jobs are ‘service’ jobs… Read More »Strategic Marketing for Service Organisations